Brotherhood of Bourbon
How do you create excitement for a celebrity-owned label amidst the fastest growing trend in booze?
For Wolf Moon bourbon, you create a foundation that is intrinsic to the friendship of its owners, Country Music stars Jason Aldean and The Florida Georgia Line, and the liquid created to share with friends who become family.
The press coverage for Wolf Moon bourbon has yielded nearly one billion media impressions since its 2020 launch, including an exclusive in People magazine and stories in a broad range of outlets like Rolling Stone, Good Housekeeping, US Weekly, Forbes, and Billboard. Social media performed similarly with Facebook and Instagram engagement rates exceeding benchmarks by 4,900% and 433% respectively.