How do you showcase a scientific breakthrough in a crowded health category?

Focus on the science. TTC did that when we were charged with developing a digital campaign for The Akkermansia Company, a clinical-breakthrough postbiotic designed by the scientists who discovered it. 

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The Down to a Science campaign positioned the product's benefits and scientific innovation as the key to consumers' desire to control their health. Managing your weight, your gut, your health, and your longevity is a science. And The Akkermansia Company has it down to give you control.

 

Post campaign, the brand exceeded market share goals on Amazon by 150%. Brand subscriptions on Amazon increased 350% in the first month. On Meta, the campaign's digital engagements exceeded industry benchmarks by 330%, with a cost per click 82% lower than the industry average.