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Seattle’s Union Gospel Mission
How do you overcome a community’s fatigue with a homeless crisis?
By creating an urban-scaled installation with portraiture of Seattle’s homeless projected onto the facades of buildings and landmarks. The powerful images displayed humanity on a scale that made it impossible to turn away, creating awareness and engagement for the Mission’s needs in serving Seattle’s homeless neighbors.
Every major news outlet in Seattle—broadcast, print, digital and radio—covered the campaign, driving a 100% increase in donations, of which 80% came from new donors.
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