STATISTIC OR

QUOTE HERE.

SITUATION

STRATEGY

SPiN, the global chain of international ping-pong venues which combines an unusual mixture of sport, design and entertainment—where "ping-pong meets downtown"— turned to TTC
to help create an annual initiative
to be executed globally.

Focus on a timely concept that would force immediate coverage and tailor it for the core target segment in a voice reflective of the brand's provocative personality.

CONSUMER MOTIVATOR

Fear or reluctance to go to the doctor.

CULTURAL LANDSCAPE

Increasing awareness and discussion of Men's Health 

BRAND
FORENSICS

Balls
+
fun

CAMPAIGN

Created and launched Rally for Men's Health, a month-long initiative, for which the chain would for the first time, turn their ping-pong balls blue—the official color of Testicular Cancer—to encourage early detection and treatment of disease among male millennials.

RESULTS

  • The campaign allowed the brand to illustrate its commitment to giving back to the community, but
    ina manner reflective of its DNA

     

  • The initiative demonstrated value to the global franchisees by driving traffic to the clubs 
     

  • Media coverage includes stories in Time magazine,
    New York Daily News, broadcast segmentation all
    major networks, and an entire issue dedicated to it
    in Time Out New York

AWARDS

RELATED PROJECTS

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Saving the beach through 
reef conservation.

MALIBU

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Empowering women through and understanding of
their own health.

AZO

Provoking and engaging the residents of Seattle through humanization.

SEATTLE UNION GOSPEL

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