SPiN, the global chain of international ping-pong venues which combines an unusual mixture of sport, design and entertainment—where "ping-pong meets downtown"— turned to TTC
to help create an annual initiative
to be executed globally.
Focus on a timely concept that would force immediate coverage and tailor it for the core target segment in a voice reflective of the brand's provocative personality.
Fear or reluctance to go to the doctor.
Increasing awareness and discussion of Men's Health
Created and launched Rally for Men's Health, a month-long initiative, for which the chain would for the first time, turn their ping-pong balls blue—the official color of Testicular Cancer—to encourage early detection and treatment of disease among male millennials.
The campaign allowed the brand to illustrate its commitment to giving back to the community, but
ina manner reflective of its DNA
The initiative demonstrated value to the global franchisees by driving traffic to the clubs
Media coverage includes stories in Time magazine,
New York Daily News, broadcast segmentation all
major networks, and an entire issue dedicated to it
in Time Out New York