The Chilean Ministry of Foreign Affairs, and ProChile, a Chilean government agency charged with promoting the country’s leading exports, sought to create awareness
of Pisco, a distilled spirit, in the U.S.
Create communications channel to consumer
by educating and inspiring mixologists
Prestige and feeling of accomplishment of being in
Rise of the Mixologist
Little known versatile spirit
To launch the Chilean Pisco category in
the New York cocktail market, TTC created and
executed a campaign that included market research,
publicity, promotion, trade marketing and sales.
Sales: 77% growth rate of on-premise accounts within the identified geo-map by the end of the 24-month campaign.
The Pisco Action plan saw success through all phases of the programming, with final numbers doubling goals on nearly 90% of the metrics.
Named Marketing Campaign of the Year, by American Business Awards (<$5 Million).