77% Growth of on-premise accounts.
SITUATION
STRATEGY
The Chilean Ministry of Foreign Affairs, and ProChile, a Chilean government agency charged with promoting the country's leading exports, sought to create awareness of Pisco, a distilled spirit, in the U.S.
Create communications channel
to consumers by educating
and inspiring mixologists.
CONSUMER MOTIVATOR
Prestige and feeling of accomplishment of being in the know
CULTURAL LANDSCAPE
Rise of the Mixologist
as Influencer
BRAND
FORENSICS
Little known versatile spirit
CAMPAIGN
To launch the Chilean Pisco category in the New York cocktail market, TTC created and executed a campaign that included market research, publicity, promotion, trade marketing and sales.
RESULTS
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Sales: 77% growth rate of on-premise accounts within the identified geo-map by the end of the 24-month campaign
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The Pisco Action plan saw success through all phases of the programming, with final numbers doubling goals on nearly 90% of the metrics
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Named Marketing Campaign of the Year, by American Business Awards (<$5 Million)
AWARDS
