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How do you create interest in the sustainable manufacturing of a luxury towel?
TTC did it with compelling visuals, causing faster and stronger reactions. The Micro Cotton: Earth Approved campaign used the brand’s sustainably-crafted line of towels and washroom elements like tile, soap and showerheads, to depict idyllic nature scapes. While the visual campaign was created for consumer channels, the story it helped to tell became a sales tool for retail accounts.
“When someone from the sales division can use thinking and assets created by the marketing side, you know you’ve done a great job.” Micro Cotton Sales Representative
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