Seattle's Union Gospel Mission: Loaves of Love

How do you celebrate a non-profit's 90 years of service to its community? 
We reminded the Seattle community of the Mission’s commitment to the city’s most vulnerable population by highlighting their depression-era origins with the creation of city-wide breadlines where locally-baked bread was distributed.

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The feelgood initiative resulted in 8,000,000+ local broadcast TV impressions and the distribution of over 1,500 loaves of bread.