That Gives an F
How do you increase interest in a little-known clean medicine company in a cornered category?
We amplified the brand's disruptor mission by defining what it means to give an F about the ingredients that go in kid's medicine.
The impassioned campaign drove a 250% increase in category share, with 74% of viewers recalling the brand after a single viewing. The brand also became the number one selling Kids' pain medicine on Amazon.