Genexa: Medicine
That Gives an F

How do you increase interest in a little-known clean medicine company in a cornered category? 

We amplified the brand's disruptor mission by defining what it means to give an F about the ingredients that go in kid's medicine. 

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The impassioned campaign drove a 250% increase in category share, with 74% of viewers recalling the brand after a single viewing. The brand also became the number one selling Kids' pain medicine on Amazon.