Create buzz within the mixology community through authentic, experiential engagements.
Espolón sought to
create visibility with
be the first
Growing interest in story-
Día de los Muertos
The brand’s story was brought to life in
a Manhattan cemetery. Reflecting the traditional
Mexican “Día de los Muertos” celebration of
honoring friends and family no longer with us.
Created enormous visibility industry wide, via social media posts and coverage in NY Drinks Examiner, Urban Daddy, Inked Magazine, Food Republic and Bite Hunter, Out Magazine
Sold out event with approximately 120 guests were