STATISTIC OR

QUOTE HERE.

SITUATION

STRATEGY

Create buzz within the mixology community through authentic, experiential engagements.

Espolón sought to
create visibility with
industry gatekeepers.

CONSUMER MOTIVATOR

Desire to

be the first

to know

CULTURAL LANDSCAPE

Growing interest in story-
driven brands

BRAND
FORENSICS

Día de los Muertos

CAMPAIGN

The brand’s story was brought to life in
a Manhattan cemetery. Reflecting the traditional
Mexican “Día de los Muertos” celebration of
honoring friends and family no longer with us.

RESULTS

  • Created enormous visibility industry wide, via social media posts and coverage in NY Drinks Examiner, Urban Daddy, Inked Magazine, Food Republic and Bite Hunter, Out Magazine
     

  • Sold out event with approximately 120 guests were
    in attendance

RELATED PROJECTS

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Saving the beach through 
reef conservation.

MALIBU

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Supporting the 
LGBTQ community.

MERCEDES BENZ

Using mixologists to lead
the discovery of Pisco.

PISCO CHILE

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