Espolón Tequila
Crypt Side Cocktails
STATISTIC OR
QUOTE HERE.
SITUATION
STRATEGY
Create buzz within the mixology community through authentic, experiential engagements.
Espolón sought to
create visibility with
industry gatekeepers.
CONSUMER MOTIVATOR
Desire to
be the first
to know
CULTURAL LANDSCAPE
Growing interest in story-
driven brands
BRAND
FORENSICS
Día de los Muertos
CAMPAIGN
The brand’s story was brought to life in
a Manhattan cemetery. Reflecting the traditional
Mexican “Día de los Muertos” celebration of
honoring friends and family no longer with us.
RESULTS
-
Created enormous visibility industry wide, via social media posts and coverage in NY Drinks Examiner, Urban Daddy, Inked Magazine, Food Republic and Bite Hunter, Out Magazine
-
Sold out event with approximately 120 guests were
in attendance
