The luxury car maker, Mercedes-Benz,
sought to build a relationship with the
LGBTQ community, having identified
it as a viable target segment.
Create opportunities to celebrate the
LGBTQ community in a purposeful way.
What I purchase/own reflects who
Live the best and the
best lives through you
TTC created a series of large-scale events in multiple cities to celebrate the LGBTQ community’s growing access to equal rights.
The initiatives included partnering with LGBTQ influencers to build a high-indexing guest list from the banking, publishing, medical, legal and entertainment fields. And offer opportunities to live their aspiration through emotional engagement with the brand and the newest Mercedes Benz automobiles.
Drove purchase in the New York market by putting high-indexing LGBTQ guests into the seats of Mercedes-Benz
Guests shared their enjoyment socially helping to create
a greater online conversation further projecting Mercedes-
Exposure to press included Bloomberg Pursuits, Next Magazine and Passport Magazine, which dubbed the brand “one of the most authentically committed car brands” to the LGBTQ community