COLLECTIVE INTELLIGENCE

Collective Intelligence is built on insight drawn from audience data and evaluated against a proprietary three-step process. Data is multi-sourced from proprietary channels, unexpected sources, and original research.

CONSUMER MOTIVATOR

We create a social worldview by mapping out consumer behavior to determine what moves an audience to act.

CULTURAL LANDSCAPE

We identify current political, cultural, social touchstones and movements that impact the consumer

BRAND
ATTRIBUTE

We dissect the brand’s anatomy by mapping the brand’s ethos, personality, aesthetic and image and determining aligned culture, behaviors, beliefs, and values.

STRATEGY

The construction of the strategy comes from
the intersection of the emotional, cultural and brand intelligence garnered and used across:

COMMUNICATION
CAMPAIGNS

BRAND
POSITIONING

PORTFOLIO SEGMENTATION

PRODUCT INNOVATION

SOCIAL RESPONSIBILITY

INTERNAL COMMUNICATION

RETAILER CAMPAIGNS

CULTURAL ADAPTATION

HOW WE'VE DONE IT

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Provoking and engaging the residents of Seattle through humanization.

LOST ANGELS

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Demonstrating how small choices help support our health.

CULTURELLE X
JESSICA ALBA

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Supporting the
LGBTQ community.

TOGETHER WE DREAM

  • Facebook - Black Circle
  • LinkedIn - Black Circle
  • Instagram - Black Circle

© 2019 The Thomas Collective