Collective Intelligence is built on insight drawn from audience data and evaluated against a proprietary three-step process. Data is multi-sourced from proprietary channels, unexpected sources, and original research.
We create a social worldview by mapping out consumer behavior to determine what moves an audience to act.
We identify current political, cultural, social touchstones and movements that impact the consumer.
We dissect the brand’s anatomy by mapping the brand’s ethos, personality, aesthetic and image and determining aligned culture, behaviors, beliefs, and values.
The construction of the strategy comes from
the intersection of the emotional, cultural and brand intelligence garnered and used across: